Intro to GA4

Discover how to navigate extensive datasets and interpret genuine insights using the premier tracking tool, Google Analytics 4 (GA4).

of learning
Free tools

What you will learn

Foundations of GA4 & Web Analytics

Begin with a comprehensive introduction to the very basics of Web Analytics, setting the stage for your journey into the world of GA4. Delve into the background of GA4, understanding its underlying principles and the revolutionary event-based data model that distinguishes it. Grasp the structural framework that GA4 offers, ensuring a strong foundation for subsequent steps.

Setting Up and Navigating GA4

Transition from the theory to action as you walk through the essential steps to create, set up, and validate your GA4 account. Learn the importance of implementation verification with debugView, and familiarize yourself with the intuitive GA4 interface that lies at the heart of your analytics activities.

Data Management & Insights

Unlock the power of data with native and advanced ad reporting, and explore the diverse reports GA4 provides. Dive deep into crucial KPI locations and harness the tools for efficient data crunching. Go beyond surface-level analytics, extracting actionable insights through GA4's robust features, and integrate the power of Machine Learning with functionalities like the smart search bar and predictive metrics.

Practical Application & Challenges

Solidify your GA4 expertise with three hands-on challenges, designed to test and expand your skills. From data interpretation to real-world problem solving, these challenges offer the perfect culmination to your GA4 learning journey, preparing you for advanced analytical tasks ahead.

Start learning for free

Complete a course, receive your certification

Join our free tech courses at Le Wagon. As you develop new skills, you'll also work towards an important milestone—a recognized certification. Complete the course, earn your certification, and stand out in your career path.

Intro to GA4
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Learn with passionate experts

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Lead Data Engineer
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VP Education
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Elise Reichardt
Airtable & Softr Consultant


Is it really for free?

Absolutely! All the courses on this website are 100% free of charge. While you might need to pay for some of the tools featured in our free programming courses, most of them utilize free tools or offer free versions for you to explore.

How many classes are available?

We're continually adding new content, so you can expect a wide variety of courses! Stay tuned for regular updates.

I’m new to tech, will this be too hard for me?

No! Most of our courses are designed to be accessible even if you're new to tech. Our primary goal in offering these free courses is to help more people jumpstart their careers in tech. So, don't hesitate – dive in and give it a try!

How will I learn?

Our courses are organized into chapters, each featuring a lecture video created by one of our expert instructors. In these videos, they'll explain key concepts and demonstrate the process step by step. You'll also have access to the slides used in the videos. After watching the lecture, it's your turn to apply what you've learned! Tackle the challenges and create your own technical projects to solidify your understanding.

What is Le Wagon?

Le Wagon is a global leader in immersive tech training.
Our mission is to train people from all backgrounds in web development, data and no-code, give them the best learning experience of their life, and help them accelerate in their career.
We also help companies become more data-driven by leveraging their data and unlocking their employees’ potential through corporate training.
Founded in Paris in 2013, Le Wagon now has campuses in +40 cities across 25 countries, including global tech hubs such as Berlin, London, Tokyo, Shanghai, Singapore, and Sao Paulo. Most importantly, Le Wagon is a community of 20,000+ graduates - from all walks of life, including many entrepreneurs (who created 200+ tech startups and raised $862M+ globally), career changers, and digital nomads.